The user, Amelia Allen, is a blend of myself and my classmates, all of whom were older students with prior degrees and work experience in other creative fields. Amelia needs an app that can help her manage her time and keep her engaged in learning about design. Her goals are to succeed in all her classes and get a great job as a designer after she graduates. Through design thinking, I was able to quantify where the biggest pain points were in a design student’s life, depicted in the empathy map, persona, and storyboard shown above.
